1. Concept to finish: Some clients need help formulating a concept for their design. This is where the designer acts as a “mind reader”, taking into account the clients tastes and the function of the art in order to create something that works well and appeals to the client.

2. From an existing concept: Other clients may have a concept in mind and through explanation can relate this to the designer to create something that appeals to them. This requires good communication. This may mean having examples to show what direction they want, color schemes or even making changes to existing artwork.

3. Basic design: This would define the most rudimentery of design tasks such as picking a font for a name etc.

4. Finished artwork: Even if the client provides finished “camera ready” artwork the designer still needs to create color separations and film for screen printing or they will need to digitize the art for embroidery. All artwork no matter how it is created must go through this final step known as prepress production. View the gallery to the left for examples.